There is a reason there are experts becauses they are, well, just that- experts. Some people should not choose their own company name or make their own signs. I found this one while walking the dog - Reckless Roofing:
Nothing says "reliable, quality work" like the word "reckless".
And hmmm, how many roofers have burned down houses or buildings? Let me think..... oh yes, LOTS! So maybe flames on a roof top aren't a good graphic idea either!!!!!