It's a sleeve to protect your hands from freezing while holding your pint of ice cream as you eat directly out of the cardboard container.
I was perfectly fine using a tea towel or napkin, but I guess I was wrong. More details, if you'd like to be enlightened too: http://www.prepara.com/pint_sleeve.php
And some people wonder why the fastest growing business in Canada and the US is storage locker companies?
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